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Title details for Ben & Jerry's by Fred Lager - Available

Ben & Jerry's

The Inside Scoop: How Two Real Guys Built a Business with a Social Conscience and a Sense of Humor

by Fred Lager
ebook
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1 of 1 copy available
"Deftly and compassionately captures [Ben's] genius in all its entrepreneurial splendor...This tale will keep you entertained."—New York Times Book Review.
A former CEO of Ben & Jerry's tells how two '60s holdovers built a single ice cream store into one of America's hottest companies. From modest beginnings—opening their first ice cream shop in a renovated gas station—to entrepreneurial challenges, including their clash with Häagen-Dazs, to becoming a miltimillion dollar company, Lager provides an insightful insider's account of Ben & Jerry's ice cream empire.

  • Creators

  • Publisher

  • Release date

    February 2, 2011

  • Formats

    • Kindle Book

    • OverDrive Read

      • ISBN: 9780307780645

    • EPUB ebook

      • ISBN: 9780307780645
      • File size: 6309 KB

  • Languages

    • English

  • Reviews

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Formats

  • Kindle Book
  • OverDrive Read
  • EPUB ebook

subjects

Languages

  • English

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